Archive for the ‘Advice’ Category

By Stuart Lisonbee

Because the concept of drop shipping is relatively new, most people know little about it, so they fill in the gaps with rumors and conjecture, resulting in misinformation of mythical proportions. In this article, I reveal the 4 most common drop shipping myths, and then proceed to bust those myths.

Myth #1: Drop shipping means big money for little work

Sure drop shipping saves you from warehousing, inventorying, packaging, and shipping items, but those tasks play a relatively minor role in building a successful online retail business. You can now invest the time and resources you save on menial tasks in the retailer’s labors of love:

• Market research
• Product research
• Advertising
• Customer service
• Developing more efficient ways of doing business
• Expansion

The truth is that even though drop shipping… Read More

By Stuart Lisonbee

Focusing on the features of a product or service rather than how it benefits the consumer is considered by many marketing experts to be a mortal sin. Features merely tell the consumer what a product or service is or does. Benefits sell the product or service. Benefits convince prospective customers that your product can improve their lives. Let’s look at a couple examples:

Product: Car engine

Feature: Powerful 250 hp V6 engine

Benefit: Climb hills without losing speed and irritating other drivers

Product: Video card

Feature: The most powerful graphics processor

Benefit: Never again get fragged by your friends due to low frame rates

These examples reveal the contrast between feature and benefit… Read More